Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes

Comcast wants visitors to view its Xfinity retail stores as "digital playgrounds" where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they're off the couch. The experiential campaign, created by IPG's Elephant, is currently running at the company's 540 retail outlets through July 8. Aimed...

Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes
Comcast wants visitors to view its Xfinity retail stores as "digital playgrounds" where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they're off the couch. The experiential campaign, created by IPG's Elephant, is currently running at the company's 540 retail outlets through July 8. Aimed...