Why Black Barbershops and Salons are a Marketing Opportunity Hiding in Plain Sight

When he owned a salon and was a stylist in the early and mid-90s, Wil Shelton, founder of Wil Power Integrated Marketing (WPIM), noticed that there was some fertile brand ground to cultivate. The epiphany was that there was all manner of product discovery around entertainment and that he was inadvertently helping companies--especially record labels...

Why Black Barbershops and Salons are a Marketing Opportunity Hiding in Plain Sight
When he owned a salon and was a stylist in the early and mid-90s, Wil Shelton, founder of Wil Power Integrated Marketing (WPIM), noticed that there was some fertile brand ground to cultivate. The epiphany was that there was all manner of product discovery around entertainment and that he was inadvertently helping companies--especially record labels...