What’s the Difference Between Performance and Brand Marketing?

In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don't. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO...

What’s the Difference Between Performance and Brand Marketing?
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results. A new survey reveals they don't. The growth agency 3Q Digital asked 400 marketers ranging from senior manager to CMO...