Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru

No one will experience a normal Halloween this year, but brands are debuting safe ways to engage consumers around the holiday, from contactless trick-or-treating to driveable activations. Wendy's is combining both strategies by giving one of its California locations a Halloween-themed makeover. The fast food brand debuted the Wendy's Scare-Thru Experience at its 8810 South...

Wendy’s Invites Consumers to Escape a Spooky Halloween Drive-Thru
No one will experience a normal Halloween this year, but brands are debuting safe ways to engage consumers around the holiday, from contactless trick-or-treating to driveable activations. Wendy's is combining both strategies by giving one of its California locations a Halloween-themed makeover. The fast food brand debuted the Wendy's Scare-Thru Experience at its 8810 South...