Twitter Adds 15-Second View Buying Model for Video Ads

Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view. The 15-second view buying model prioritizes for engaged, longform views of brands' content, and it is built to optimize for 15-second or completed views, whichever comes first. The social network said...

Twitter Adds 15-Second View Buying Model for Video Ads
Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view. The 15-second view buying model prioritizes for engaged, longform views of brands' content, and it is built to optimize for 15-second or completed views, whichever comes first. The social network said...