Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing

With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies...

Snap’s Chief Business Officer Discusses Why AR Is the Future of Marketing
With fitting rooms closed and physical activations off the table amid the pandemic, augmented reality has seen a surge in popularity among retailers and other brands which have found it a useful tool for engaging with consumers in an interactive manner. Even before this recent uptick, however, Snap has long been one of the companies...