Pret a Manger Extends Digital Offer Introducing First Loyalty Program

Reaffirming its policy of creating "Random Acts of Kindness" for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn. From Nov. 30, "Pret Perks" will start beta testing beginning...

Pret a Manger Extends Digital Offer Introducing First Loyalty Program
Reaffirming its policy of creating "Random Acts of Kindness" for customers, the U.K.-based international coffee chain Pret a Manger is aiming to drive more regularity from consumers as it trials its first loyalty program with rewards that range from cookies, coffee and even free popcorn. From Nov. 30, "Pret Perks" will start beta testing beginning...