Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk

When there are more people at the table, it's easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. But...

Prebid, of Header Bidding Fame, Sees Its Ranks Swell as Publishers Seek Shop Talk
When there are more people at the table, it's easier to find the best solution for a common problem. This piece of conventional wisdom is rare in business, particularly in the media industry, where a digital advertising market dominated by three platforms pits publishers against each other to compete for the remaining ad dollars. But...