Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum

Key Insight: The global campaign comes as Netflix sharpens its focus on international growth opportunities. As Netflix has seen near-record viewership throughout the pandemic, the streamer is hoping to amplify its originals even further and continue its momentum into the fall. In the streaming giant's first global brand campaign, called "One Story Away," high-performing Netflix...

Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
Key Insight: The global campaign comes as Netflix sharpens its focus on international growth opportunities. As Netflix has seen near-record viewership throughout the pandemic, the streamer is hoping to amplify its originals even further and continue its momentum into the fall. In the streaming giant's first global brand campaign, called "One Story Away," high-performing Netflix...