Mondelez ties marketing to internal diversity efforts with 'humaning' approach

Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data.

Mondelez ties marketing to internal diversity efforts with 'humaning' approach
Aligning its internal and external strategies around consumers and purpose, the CPG plans to move beyond "cautious" data-driven tactics — even as it puts a premium on first-party data.