Luxe Cruise Line Seabourn Targets Women Over 50 With ‘This Is Your Moment’ Campaign

The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland's fjords. For its latest campaign, the brand has identified a critical sliver of that audience--women over 50--speaking directly to them with the tagline, "This is your...

Luxe Cruise Line Seabourn Targets Women Over 50 With ‘This Is Your Moment’ Campaign
The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland's fjords. For its latest campaign, the brand has identified a critical sliver of that audience--women over 50--speaking directly to them with the tagline, "This is your...