IPG spotlights Black-owned media with first equity-focused upfront

Johnson & Johnson, CVS and BMW are among the clients IPG has tapped as it looks to direct more media-buying investments toward Black-owned businesses.

IPG spotlights Black-owned media with first equity-focused upfront
Johnson & Johnson, CVS and BMW are among the clients IPG has tapped as it looks to direct more media-buying investments toward Black-owned businesses.