How to Leverage Nostalgia-Based Marketing in a Coronavirus World

Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come--especially as the world wrestles with the coronavirus pandemic. Why? Nostalgia takes us back to the past. It's familiar and certain, which enables it to fulfill a core psychological need for security. Although security in the sense...

How to Leverage Nostalgia-Based Marketing in a Coronavirus World
Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come--especially as the world wrestles with the coronavirus pandemic. Why? Nostalgia takes us back to the past. It's familiar and certain, which enables it to fulfill a core psychological need for security. Although security in the sense...