Google Agrees to UK Oversight, and a 60-Day Buffer, for Cookie Replacement

The tide might be turning on Google's stranglehold over ad tech. The U.K. markets watchdog, The Competition and Markets Authority, will play a role in how Google architects a third-party cookie replacement to ensure it's not anti-competitive. Google has also committed to addressing concerns from the CMA that it will not use data from its...

Google Agrees to UK Oversight, and a 60-Day Buffer, for Cookie Replacement
The tide might be turning on Google's stranglehold over ad tech. The U.K. markets watchdog, The Competition and Markets Authority, will play a role in how Google architects a third-party cookie replacement to ensure it's not anti-competitive. Google has also committed to addressing concerns from the CMA that it will not use data from its...