Goodway Group Makes Canton Marketing Solutions Acquisition to aid Digital Identity Issue

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people--with the aim of helping brands to overcome the growing...

Goodway Group Makes Canton Marketing Solutions Acquisition to aid Digital Identity Issue
Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear. The deal will expand CvE, founded in 2019, to around 40 people--with the aim of helping brands to overcome the growing...