Facebook to Continue IDFA Collection After Apple’s Stay of Execution

The media industry is holding its breath as Apple's iOS 14 nears, given the operating system's exacting privacy assurances for users. But the company's decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a note stating that Apple's impending rollout will cause it...

Facebook to Continue IDFA Collection After Apple’s Stay of Execution
The media industry is holding its breath as Apple's iOS 14 nears, given the operating system's exacting privacy assurances for users. But the company's decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a note stating that Apple's impending rollout will cause it...