Deutsch Splits New York and Los Angeles Offices Into Separate Agencies

While recent years have seen holding companies combine agency offerings, IPG's Deutsch is going in the opposite direction, spinning off its New York and Los Angeles offices into separate agencies. "It felt intuitively like the organic next step for our respective agencies to go this way," Deutsch New York CEO Val DiFebo told Adweek. The...

Deutsch Splits New York and Los Angeles Offices Into Separate Agencies
While recent years have seen holding companies combine agency offerings, IPG's Deutsch is going in the opposite direction, spinning off its New York and Los Angeles offices into separate agencies. "It felt intuitively like the organic next step for our respective agencies to go this way," Deutsch New York CEO Val DiFebo told Adweek. The...