Coors Seltzer Allows You to Do Good as You Drink, Differentiating Itself in a Busy Category

Wouldn't it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage? That's what Coors Seltzer's offering with its new contribution to the category--the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of...

Coors Seltzer Allows You to Do Good as You Drink, Differentiating Itself in a Busy Category
Wouldn't it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage? That's what Coors Seltzer's offering with its new contribution to the category--the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of...