Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

Promising a "complete redesign" of its agency models, the beverage giant looks to optimize investments that totaled more than $4 billion in 2019.

Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing
Promising a "complete redesign" of its agency models, the beverage giant looks to optimize investments that totaled more than $4 billion in 2019.