Cheez-It re-creates college football experience with animatronic cheese wheels

Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.

Cheez-It re-creates college football experience with animatronic cheese wheels
Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.