British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight

British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC's campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to...

British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC's campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to...