Beck’s Beer Tastes Different When You Listen to These Tracks by Brazilian DJs

Beer brand Beck's, with the help of AKQA in S?o Paulo, has created music that reaches a frequency it claims can alter the taste of beer to make it more bitter. AKQA enlisted top electronic Brazilian DJs to remix their tracks at 73 Hz, after Oxford University studies suggested low sound can enhance the brain's...

Beck’s Beer Tastes Different When You Listen to These Tracks by Brazilian DJs
Beer brand Beck's, with the help of AKQA in S?o Paulo, has created music that reaches a frequency it claims can alter the taste of beer to make it more bitter. AKQA enlisted top electronic Brazilian DJs to remix their tracks at 73 Hz, after Oxford University studies suggested low sound can enhance the brain's...