As Sports Return, Procter & Gamble Kicks Off Multiyear Partnership With Major League Soccer

Procter & Gamble has struck a multilayered, multiyear advertising deal with Major League Soccer as players return for the sport's 26th season and the CPG giant seeks to broaden its appeal to younger demographics and the Hispanic market. The agreement will steadily build momentum across multiple locations and teams in the lead-up to the 2026...

As Sports Return, Procter & Gamble Kicks Off Multiyear Partnership With Major League Soccer
Procter & Gamble has struck a multilayered, multiyear advertising deal with Major League Soccer as players return for the sport's 26th season and the CPG giant seeks to broaden its appeal to younger demographics and the Hispanic market. The agreement will steadily build momentum across multiple locations and teams in the lead-up to the 2026...