As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years

Dr. Praeger's, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to "burger" patties made from a...

As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years
Dr. Praeger's, a pioneer in veggie-centric burgers, launches its first major national ad campaign this week with an animated face-off between fresh produce and junk food. (Guess who wins?) The brand, which debuted in grocery freezer cases in 1996, long before plant-based food was mainstream, introduced many American consumers to "burger" patties made from a...