Adweek Podcast: How Brands Turned to Social Media in 2020

If you felt more dialed into (and emotionally invested in) social media this year, that's almost certainly because you didn't have a whole lot of options in terms of where to find human interaction. For brands, social networks became more prominent marketing real estate than ever amid real-world lockdowns that kept billions of consumers at...

Adweek Podcast: How Brands Turned to Social Media in 2020
If you felt more dialed into (and emotionally invested in) social media this year, that's almost certainly because you didn't have a whole lot of options in terms of where to find human interaction. For brands, social networks became more prominent marketing real estate than ever amid real-world lockdowns that kept billions of consumers at...