A TikTok Reality Show? e.l.f. Cosmetics Wants to Make 1 Winner Eyes. Lips. Famous.

Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform's first-ever "reality show," called Eyes. Lips. Famous. "When you run the most famous TikTok campaign in history, the next question is: How do you outdo yourself?" quipped Evan Horowitz, co-founder and CEO of Movers+Shakers,...

A TikTok Reality Show? e.l.f. Cosmetics Wants to Make 1 Winner Eyes. Lips. Famous.
Beauty brand e.l.f. Cosmetics continues to push the envelope for what brands can do on TikTok with the video creation platform's first-ever "reality show," called Eyes. Lips. Famous. "When you run the most famous TikTok campaign in history, the next question is: How do you outdo yourself?" quipped Evan Horowitz, co-founder and CEO of Movers+Shakers,...