Marketing

How to Know if an Online Marketing Expert is Actually Credible

We've all heard of "SEO experts," "thought leaders" or "best-selling authors" who claim to have the perfect strategies to boost your...

Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins Emmy...

Sandy Hook Promise's "Back-to-School Essentials" has won the Emmy Awards' Outstanding Commercial honor for 2020, beating nominated...

Bud Light spotlights Black-owned eateries in 'Thursday...

The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll...

Samsung tests live video shopping to showcase new foldable...

Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.

Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins the...

Sandy Hook Promise's "Back-to-School Essentials" has won the Emmy Awards' Outstanding Commercial honor for 2020, beating nominated...

Are Nextdoor Ads the Best New Way to Gain Local Customers?

If you're looking for an inexpensive way to gain new local business, hyper-targeted Nextdoor ads just might be your answer.

This Simple Editor Helps Make Video Marketing Easy

Create videos for any purpose without any prior expertise.

Dealing With Grief in the Time of Coronavirus

There's no shortage of grief in the world right now. Yet somehow a new breed of heartbreak has managed to find my address and pound...

Nostalgic Tchotchkes to Luxury Juggernaut; 40 Years of...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com...

Facebook Continues Its Voter Registration Push

Facebook CEO Mark Zuckerberg said in June that the social network's goal was to register 4 million voters prior to November's presidential...

T-Mobile Is Reviewing Its $1.6 Billion US Media Account

As 2020 draws to a close, T-Mobile has launched a review of its U.S. media buying and planning business, in a process managed by IDComms....

HBO, Pop TV Win Top Awards at First-Ever Virtually Produced...

Key Insight: While Netflix dominated this year's Emmys nominations, HBO ended up with the most wins, receiving 30 Emmys to Netflix's...

How the Racial Inferiority Myth Is Still Holding Back Black...

Despite corporate America's decades of diversity and inclusion efforts and its stellar business case showing greater revenue, profitability...

Infographic: CMOs Show Strength as They Prioritize Long-Term...

Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs...

How CEO Gary Friedman Built Restoration Hardware Into RH,...

In early June, much of the country was beginning to emerge from its pandemic-induced hibernation--cars creeping back on the road,...

Trump Says He Has Given the TikTok Deal With Oracle and...

President Donald Trump said Saturday that he has given TikTok's deal his "blessing," saying he "conceptually" approved the agreement,...

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