Marketing

Another Report Questions Product Safety on Amazon—This...

Another report is out questioning the safety of Amazon products, which has prompted the typically tight-lipped ecommerce platform...

Sarah Jessica Parker Narrates This Stunning Short Film...

Covid-19 has had an enormous impact on mental health. For many, the loneliness that's come with quarantine and working from home has...

TikTok: How to Stitch Someone’s Video

TikTok recently debuted a new feature called Stitch, which allows users to clip a portion from another user's video and use at the...

Study: Social Platforms Help Raise Awareness of Issues,...

Social media platforms received mixed reviews in terms of political and social activism, with most respondents to a new study from...

#TikTokFashionMonth Presents Livestreams, Hashtags, New...

TikTokFashionMonth is in full swing, with a host of hashtags, livestreams and new creative effects, culminating with the TikTok Runway...

Pepsi creates team-specific videos, contests and packaging...

Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different...

Walmart homes in on family, community in first ad push...

Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious...

Campaign Trail: Gap leans on brand heritage in unity-focused...

The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter...

I’m a Marketer and I’m Not Leaving New York City

I happily write this from my studio apartment, despite it now also being my office. I left New York City temporarily for the comfort...

Build Your Brand Online with This Up-to-Date Marketing...

Learn social media marketing, blogging, copywriting, and much more.

Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com...

Despite a Constant State of Crisis, Media Buyers Still...

TikTok is in hot water with the U.S. government, but with its user base continuously growing, media buyers are undeterred. Still,...

What’s Inside the TikTok Virtual Transparency and Accountability...

Physical visits to the Transparency and Accountability Centers TikTok opened in Los Angeles and Washington, D.C., have been put on...

Facebook Begins Broad Rollout of Data Use Checkup

Facebook will begin broadly rolling out the Data Use Checkup workflow for developers and their applications that it began testing...

Snap, Kantar Examine Gen Z’s Attention Span, Affinity for...

Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.