Marketing

Irish Spring Will Air Its First Super Bowl Ad

Irish Spring, the 50-year-old soap brand made by CPG manufacturer Colgate-Palmolive, has never run an ad during the Big Game. That...

Messenger Kids: How to Delete Sticker Packs

The Messenger Kids application allows users to download sticker packs containing embellishments that they can send in conversations....

NBCUniversal deepens TikTok ties around uncertain Winter...

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.

Olympic athletes encounter dinosaurs in crossover spots...

Using cinematic-style ads, Comcast Corp. brings together its NBC Sports and Universal Pictures divisions for a campaign around one...

How to Be a C-Suite Unifier

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...

Digital Marketing is Crowded, So How Can Your Agency Dominate?

With so much direct competition, how can your digital marketing agency stand out?

Billie Touts Its Internet Fame to Launch on Walmart Shelves

After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company...

This Epic Formula E Film is an Allegory for the Race Against...

Electric racing sport Formula E has raised the stakes ahead of its new season. In the brand's high-octane film, the drivers are not...

Patrón turns to a DTC spirits marketplace to release its...

BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman’s Reserve, which is limited...

M&C Saatchi Rejects Improved Takeover Bid

M&C Saatchi Group has rejected the takeover bid being led by its director and deputy chair Vindoka 'Vin' Murria, through her acquisition...

Disney+ Spot Recreates Scenes From Popular Shows and Films

To promote that it hosts some of the world's most iconic movies and TV shows including The Simpsons, The Walking Dead, Toy Story and...

Zefr Rolls Out Brand Safety, Suitability Solution for TikTok...

Zefr debuted a brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in Canada, the European...

B2B marketing success in 2022 relies on 4 elements

A look at 4 emerging B2B marketing data and attribution trends that will be essential in 2022.

3 Cold-Calling Secrets From Sara Blakely, Founder of Spanx

These three cold-calling tips can help your salespeople become wildly more productive on the phone.

Important Lessons I Learned From a Rebrand

A rebrand can be a remarkable engine for company growth, but can also be a disaster unless project management and communication are...

How to Use Keyword Difficulty in Your Content Strategy

Proven techniques to help assess a keyword difficulty score correctly and use it effectively in overall SEO efforts.

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