Marketing

Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired...

Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform...

GB News Dragged Brands Into the Culture Wars. Here’s What...

The launch of Britain's latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that...

New Study From thredUP Shows Secondhand Clothing Is Displacing...

A year of living in a pandemic caused a shift in consumer behavior across industries. Predictions came mid-last year that sustainable...

Portland Embarks on the Tough Challenge of Welcoming Tourists

Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that...

Twitter Begins Taking Applications for Early Testers of...

Twitter began accepting applications for two monetization features it previewed earlier this year: Ticketed Spaces and Super Follows....

Snapchatters Are Even More Over the Pandemic Than Non-Snapchatters

People are excited about vaccines being distributed, pandemic restrictions being lifted and normal activities resuming--Snapchatters...

When Returning to the Office, Keep Some of Those Work-From-Home...

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...

Twitter: How to Share a Tweet to Instagram Stories on iOS

Twitter introduced the ability for iOS users to share tweets directly from the Twitter mobile application to Instagram Stories. Previously,...

UK Advertising Is All-In for a More Inclusive Industry

The past year has seen issues of inclusion take center stage. As a mirror of our society, it is important that the global advertising...

Lil Nas X, Asics and Tinder Win Grand Prix Lions in Entertainment...

Not only is Lil Nas X a pop culture phenomenon and a Grammy winner, he can now add Cannes Lions Grand Prix winner to his growing list...

Workplace From Facebook Reveals Several Updates, New Features

Enterprise platform Workplace From Facebook used its Transform North America virtual event to share several new features and product...

How Bush's plans to keep people interested in beans beyond...

With product innovations and a rebrand as "That Beautiful Bean Co.," the 113-year-old manufacturer is angling for the attention of...

Epic Games’ ‘Astronomical’ Travis Scott Event Wins Cannes...

For anyone who has witnessed Travis Scott virtually tower over Fortnite's Sweaty Sands Beach while jamming to "Sicko Mode", this year's...

As CMOs seek to fortify pandemic gains, confusion grows...

Executives from LVMH, Unilever and other organizations discussed the ever-changing role of chief marketers during a virtual ANA roundtable...

Successful personalization demands a balance of strategy,...

Customers punish brands for undifferentiated experiences and irrelevant communications, putting a high price on executing personalization...

Chipotle drives interest in loyalty program with racing...

The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla...

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