Marketing

Journey Mapping Your Way to a Better Personal Brand

Use your unique journey to stand out as an expert in a noisy world.

Reddit to Shut Down Dubsmash Feb. 22, 2022

Dubsmash, the TikTok-like social media application acquired by Reddit last December, will shut down Feb. 22, 2022. Reddit said in...

Happy Danksgiving: How the Holiday Season Has Become a...

Green Wednesday, as a formal cannabis holiday, started only about five years ago. But it didn't take long for the day before Thanksgiving--or,...

Clubhouse: 5.5M Pinned Links Clicked in 1st Month

Social audio application Clubhouse provided an update on the Pinned Links feature it debuted in October. Pinned Links enables room...

Meta Quest Teams Up With VMLY&R on Holiday Campaign

Meta Quest teamed up with VMLY&R on a campaign for the holiday shopping season. The virtual reality unit of Facebook parent company...

Gaming Giant King Names Fernanda Romano as Chief Marketing...

Games publisher King has named Fernanda Romano as its new chief marketing officer for its mobile game Candy Crush. The appointment...

Hulu Lowers Annual Black Friday Deal to 99 Cents a Month...

Hulu is bringing back its annual Black Friday deal--offering steeply discounted rates for new and former subscribers--but this year's...

Catch Up on Season 1 of Adweek’s Metaverse Marketing Podcast

Back in September, we released the first episode of our brand new podcast series, Metaverse Marketing. Part audio documentary, part...

Peacock Looks to Grab Its Share of Large Thanksgiving Day...

This year's Turkey Day just might give another bird a boost. NBCUniversal-owned streaming service Peacock is hoping to get a big viewership...

Hulu Offers Cheapest Black Friday Deal Yet: 99 Cents a...

Hulu is bringing back its annual Black Friday deal--offering steeply discounted rates for new and former subscribers--but this year's...

Eli Lilly Awards U.S. Media Business to Publicis Groupe’s...

Pharmaceutical giant Eli Lilly has awarded its U.S. media business to Publicis Groupe's Zenith, after a review process that began...

With an Eye on Speed, Group Nine Media Is the Latest Publisher...

In its effort to make holiday shopping as effortless as possible, Group Nine Media announced two new initiatives Tuesday morning....

2021 American Music Awards Score on Social

Voting in all 32 categories for the 2021 American Music Awards took place on TikTok, but Sunday night's event made a huge dent across...

Clubhouse: How to Turn Off Chat Replays

Clubhouse now automatically saves replays of conversations, which users can share outside of the Clubhouse application after a conversation...

NFL Stadiums Are Looking More Like Branded Theme Parks

Super Bowl 56 won't be played in a stadium, but in a 300-acre Los Angeles neighborhood that includes 2,500 homes, 25 acres of parks,...

Walmart to host Twitter's first shoppable livestream in...

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

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