Marketing

CompassPoint Will Become Part of Mediahub

IPG media agency network Mediahub is growing with the addition of Minneapolis-based media agency CompassPoint. Also part of the IPG...

Cream of Wheat chef will be removed from packaging, B&G...

Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says...

E-commerce ad spend to surge 18% amid overall decline,...

As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook and 63 times faster than Alphabet...

Pritchard: P&G is taking control in the media supply chain...

During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like,...

Campaign Trail: Tecate's visual refresh embodies its modern...

A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating...

Corona Launches Eco-Friendly Platform to Support Colombia’s...

The most popular tourist destinations in Colombia are often bustling year round with couples, families and business partners. But...

In San Francisco, Agencies Confront Their Failed Promise...

San Francisco's creative agencies pride themselves on the progress they've made in terms of gender balance and LGBTQ inclusion, but...

The Upfront Isn’t Dead Yet–But It’s Getting More Data-Driven

Key Insights: P&G's Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access...

This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love...

A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent...

Americans Trust LinkedIn With Their Data, But They Are...

LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider...

Controversial Chef to Be Removed From Cream of Wheat Packaging

Following Uncle Ben's decision to change its name to Ben's Original on Wednesday, Cream of Wheat's announced its own similar rebranding...

Twitter Shares Updates on Its Internal Security Efforts

Twitter provided an update on some of the behind-the-scenes work it has been doing to keep its platform secure. Chief technology officer...

Facebook NPE Team Tunes Up Its Tuned App for Couples

The Facebook NPE Team detailed updates to its Tuned app for couples, dividing them into three tenses: present, past and future. Tuned...

With South by Southwest’s IRL Future in Limbo, Is It Worth...

Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like...

Absolut Vodka’s ‘#VoteResponsibly’ Campaign Wants You to...

In a followup to its Valentine's Day "#SexResponsibly" campaign about consent, Absolut Vodka is encouraging fans to be responsible...

A Rise in Mobile Gaming Is Changing Influencer Marketing

If you've spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd....

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