Marketing

Rewriting an Opera to Celebrate a Potato

If a brand wanted to herald its product in an unexpected way and do so with distinction it could do much worse than writing a piece...

How British Brands Are Gamifying Kindness This Christmas

Consumers at Christmastime essentially want two things: to consume and to feel good about it. And with an entirely new patch of grey...

How Agencies in Europe Prepared for the Return to Office

2022 will not be a year of immediate normalcy for business. It's unlikely many will return to their operational setup that was in...

3 Types of Reward Programs Every Retail Brand Should Know...

Retailers must be three steps ahead in this fast-moving market.

Apple’s Holiday Ad, From Ivan and Jason Reitman, Is About...

The winter holiday season might come around once a year, but if you feel like it's been longer than that, you're not alone. Thanks...

Hear Insights From Adweek’s Elevate: Out of Home Event

As we near the two-year mark of the start of the Covid-19 pandemic, marketers and advertisers are looking to take advantage of the...

White Castle signs up for OnlyFans to share spicy Thanksgiving...

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but may have miscalculated user...

Coca-Cola, Walmart open AR holiday stores in Snapchat

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

How the Special Olympics Used Pandemic-Driven Innovation...

While the pandemic forced every sports league to find new ways to compete safely and engage fans from a distance, the Special Olympics...

Taking America’s Pastime Into the Future

Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century--baseball's...

Low-Cost Carriers Fly Above Covid-19 Turbulence

Low-cost carriers were the airline industry's bargain bin. They kept fares low, charged for every amenity and relied heavily on casual...

The Milwaukee Bucks Hit the Purpose Bullseye

On a mission to create a better Milwaukee, the Bucks basketball team take part in socially responsible programs, initiatives and collaborations...

Kim and Vanessa Pham Are on a Mission to Bring Asian Cuisine...

Asian cuisines can "look a million different ways," said Kim Pham, who alongside her sister Vanessa is on a mission to bring that...

Body Positivity Saves Lives. Brands Should Act Accordingly

With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing...

This Vietnamese Publisher Is Expanding to Target 5 Million...

News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims...

What Are Backlinks and Why Do You Need Them for Your SEO?

If you're new to SEO, you're probably wondering about backlinks.

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