Marketing

Once Competitors, Xandr to Support OpenAP’s TV Identifier

First partners and then competitors, OpenAP and AT&T's ad-tech unit Xandr are back working together again, with the latter announcing...

TBWA\London CEO Sara Tate Steps Down

TBWA\London chief executive Sara Tate is leaving the agency to begin her own consultancy and offer leadership coaching after four...

Innovid Eyes $1.3 Billion Valuation in Latest Ad Tech SPAC

Ad tech is as hot as ever, as advertisers embrace connected TV technologies and venture capitalists eye a return on their early investments....

Get a Comprehensive Overview of Google SEO and Give Your...

Upgrade your digital presence by mastering SEO.

Skittles Uses Its Rainbow to Colorize Images of LGBTQ+...

The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and...

PSA Shows How Bad Listening Habits Can Make Headphones...

Most of us have seen the advertisements for those ostensibly cutting-edge headphones. As the camera slowly pans over sleek finishes,...

ViacomCBS Taps Multiple Top Execs to Lead Paramount+ Content...

ViacomCBS has promoted a number of its top executives in a broader restructuring and expansion of the executive team overseeing Paramount+'s...

NBCU Gives Peacock Major Role in ‘Most Meaningful Olympics...

With exactly a month to go until the postponed 2020 Tokyo Olympics, NBCUniversal is slowly lifting the curtain on its plans for the...

Nextdoor Vaccine Map Rolls Out Across US

Neighborhood social network Nextdoor teamed up with grocery chain Albertsons and pharmaceutical company and Covid-19 vaccine provider...

How These Beauty Brands Are Maintaining a Lasting Connection...

A brand's ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial...

Target Outlines New Sustainability Goals

Value-oriented department store Target unveiled a new sustainability strategy it calls "Target Forward," with ambitions to "positively...

CrossInstall, Acquired by Twitter Last May, Is Now MoPub...

CrossInstall, the mobile-focused demand-side provider that was acquired by Twitter last May, is now MoPub Acquire. MoPub Acquire is...

Peacock Finally Comes to Amazon Fire TV, After Nearly a...

Nearly a year after its official launch, NBCUniversal's streaming service Peacock will finally be available on all major connected...

NBCUniversal Surpasses Rio’s $1.2 Billion Advertising Haul...

NBCUniversal has been quiet about its Tokyo Olympics ad sales efforts since the Games were postponed in March 2020 due to Covid-19....

UPS and J Balvin Are Amplifying Latinx-Owned Businesses...

The pandemic has disproportionately impacted marginalized communities, both in health and in business. In the Latinx community, the...

Can Retailers Keep Up With the Prime Day Juggernaut?

Amazon's seventh annual Prime Day helped generate $5.4 billion in online shopping sales for the retail industry on Day 2 for a total...

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