Marketing

Unilever, Geico, Madewell among brands turning to new studio...

Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions...

It’s Time to Start Measuring ‘Return on Creativity’

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...

Micro-influencers: Is it worth including them in your digital...

No matter what size your company is, incorporating these types of public figures into your campaigns can generate thousands of new...

Google Grants a Stay of Execution in the Death of the Cookie

Google has proposed a new timeline to withdraw support for third-party cookies with the online advertising giant now suggesting its...

The Big Issue and Bavaria AB InBev Win Cannes Lions Creative...

The rise of digital commerce has been the biggest retail trend of the pandemic. And while some businesses were conveniently placed...

Twitter Trains Brands for the 2020 Summer Olympic Games...

The pandemic-delayed 2020 Summer Olympic Games in Tokyo will finally get going July 23, 2021, and Twitter vice president of global...

How to Be Purposeful About Meeting Consumers Across Audio...

The consumer journey has changed for the foreseeable future, and it is full of opportunities to connect with customers, especially...

Burger King and Mastercard Share Top Honors in Cannes’...

Two brand campaigns--one about empowering customers in the real world and the other a clever marketing workaround in the virtual gaming...

Degree’s Disability-Friendly Deodorant Wins Grand Prix...

Unilever-owned Degree and Wunderman Thompson Latin America took home the top prize in the Innovation category at the Cannes Lions...

Dr Pepper takes zero-gravity flight with Triller to promote...

The partnership capitalizes on recent interest in flight and space, as well as demonstrates how Triller's social video app is different...

Telenor Pakistan’s Digital Birth Certificate Wins Cannes...

Telenor Pakistan's project to give digital birth certificates to unregistered children in Pakistan has continued its winning streak...

Sick Beats Wins Cannes Radio and Audio Grand Prix

Each year, Cannes Lions honors creative works that communicate a brand's purpose through audio storytelling or sonic innovation. This...

BTS’ TinyTAN Characters Invade Messenger From Facebook,...

TinyTAN, the group of characters based on the seven members of K-pop giants BTS and their distinct personalities, is back on Messenger...

NTWRK hires Foot Locker exec as first CMO

The new chief marketer steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth.

Energy Firm E.ON Names Berlin Agency Lure as Global Creative...

Energy giant E.ON has named Berlin-based agency Lure Media as its global creative partner. The appointment will see the agency handle...

Check Out Adweek’s Inaugural Elevate: TV and Video Measurement

On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11...

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