Marketing

What are 'mental triggers' and how to use them to persuade

Whatever your activity, knowing the use of this technique is essential to direct your client towards the action you want them to take...

Ikea Is Offering a Mini Apartment in Japan for Less Than...

The tiny apartment has been furnished and decorated by Ikea to maximize space.

Deloitte acquires Madras Global as clients navigate 'tsunami...

The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical...

Winners and losers of Black Friday 2021

Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated.

Grey Goose ties with Grammys as official spirit partner...

The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

Giphy Shares Its Best of 2021

Meta-owned GIF discovery platform Giphy shared its top GIFs, Giphy Clips, partner channels and artist channels of 2021 Monday. Clips...

What to Know About Google’s Grant of Greater Oversight...

Google has agreed to deeper oversight of its clutch of cookie-replacement proposals, Privacy Sandbox, by the U.K.'s Competition and...

Finnish Clothing Company Shuns Black Friday Deals, ‘Sells...

Black Friday might be the biggest shopping day of the year for Europeans, but the event could also become one for consumer giving...

Finnish Clothing Company Shuns Black Friday Deals to Promote...

Black Friday might be the biggest shopping day of the year for Europeans, but the event could also become one for consumer giving...

Finnish Clothing Company Promotes Buying Friends Over Black...

Black Friday might be the biggest shopping day of the year for Europeans, but the event could also become one for consumer giving...

Lego’s In-House Agency Names Former McCann Australia CEO...

Toy company The Lego Group has named former McCann Worldgroup Australia chief executive Nicole Taylor as its senior vice president...

How CVS Is Using IBM Watson’s AI to Encourage People to...

With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their...

Create catalogs with WhatsApp Business and sell more this...

The function that allows you to share your products and services on WhatsApp without having to send them one by one separately is...

Consumer Spend Fails to Impress on Black Friday 2021

Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9...

These are the 3 dates between the 'Guadalupe - Reyes' in...

The holiday season is key for businesses and shops, but its potential is not limited to the New Year's Eve parties. We tell you how...

8 Key Performance Indicators for PR -- What Really Matters?

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results....

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