Marketing

Ntwrk's live shopping festivals highlight the power of...

Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition...

Coca-Cola revives 'Hilltop' ad with vintage wardrobe for...

In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of the 50th anniversary of an iconic...

Connected TV Ad Spend Set to Accelerate as US Continues...

Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the...

What 'Authenticity' Actually Looks Like in an Influence-Marketing...

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example...

How Google and Uncommon Made an Anthem for a Summer Like...

Google search is a utility that has become wallpaper in many people's work and lives. But the queries typed into the search engine...

Connected TV Ad Spend Set to Accelerate as US Emerges From...

Connected TV is one of the most rapidly growing markets when it comes to ad spend, and CTV impressions continued to soar during the...

New York Launches $30 Million Global Tourism Campaign as...

NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is...

Ad Industry Say UK Government HFSS Ban Is Set to Fail

In its commitment to lower the level of childhood obesity across the U.K., the Government confirmed that it plans on regulating adverts...

Thanks to Its Sales Impact, Nike’s Kaepernick Campaign...

When Nike's "Dream Crazy" campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors...

Twitter Adds 15-Second View Buying Model for Video Ads

Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance...

Businesses Are Facing an LGBTQ+ Leadership Crisis and Lack...

Name an LGBTQ+ CEO. I'll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only two other out CEOs of Fortune 500...

Businesses Are Facing a Gay Leadership Crisis and Lack...

Name an LGBTQ+ CEO. I'll wait. Aside Tim Cook, CEO of Apple, who came out in 2014, there are only two other out CEOs of Fortune 500...

This Entrepreneur Turned His 'Emotional Rock Bottom' Into...

Michael Tennant is the founder of Curiosity Lab, the idealistic marketing group that generated more than $400,000 in revenue in six...

4 Ways to Better Connect With Your Audience

Have you been delivering content that hasn't really been "hitting home" the way that you'd like? Here's how industry experts have...

Google delays third-party cookie phaseout to 2023

Amid renewed antitrust interest around the world, the tech giant updated and clarified the timeline for a major change to how the...

Unilever, Geico, Madewell among brands embracing new studio...

Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions...

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