Marketing

Spotify Offers Gen Z and Millennial Insights to Help Marketers Connect Better

Spotify Offers Gen Z and Millennial Insights to Help Marketers...

Younger generations are ready for big changes.

A Look Back at Instagram’s Biggest Moments in the Past 10 Years

A Look Back at Instagram’s Biggest Moments in the Past...

It started with a dog pic. Instagram is celebrating its 10th birthday today--it...

Eskimo Pie Changes Its Name to Edy’s Pie to Better Reflect Its Brand Values

Eskimo Pie Changes Its Name to Edy’s Pie to Better Reflect...

Another brand is changing its packaging amid larger discussions from consumers of...

TikTok Becomes Innovation Partner of Black Tech Fest in the UK

TikTok Becomes Innovation Partner of Black Tech Fest in...

TikTok marked U.K Black History Month by reaching a multiyear partnership with the...

NBC Olympics, Twitter Extend Content Partnership

NBC Olympics, Twitter Extend Content Partnership

NBC Olympics and Twitter are extending the content partnership they originally entered...

Uber Consolidates $190 Million Global Media Account With MediaCom

Uber Consolidates $190 Million Global Media Account With...

Uber is parking its entire global media buying and planning business with GroupM's...

Verizon Looks Back at 6 Months of Communication Through Crisis

Verizon Looks Back at 6 Months of Communication Through...

In the last six months, Verizon has done a lot: gaming on Tuesdays, music on Thursdays,...

Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

Hinge and Headspace Want to Calm Pre-Date Nerves and Self-Doubt

It's common for singles to catch nerves before a first date, but trying to date...

With France Back on High Covid-19 Alert, Burger King Creates Turbulent Airline Safety Parody

With France Back on High Covid-19 Alert, Burger King Creates...

After devastating France (and other European countries) throughout spring and summer,...

Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected...

As the pandemic sets back gender equality, the P&G brand also teamed with WNBA players...

McDonald's continues celebrity menus with reggaeton star J Balvin

McDonald's continues celebrity menus with reggaeton star...

With drive-thru, digital and delivery businesses bright spots during an otherwise...

Kraft asks consumers to 'send noods' in latest marketing provocation

Kraft asks consumers to 'send noods' in latest marketing...

A spot starring Vanessa Bayer riffs on the sexually suggestive pun, part of a broader...

YouTube Debuts YouChoose 2020 to Guide Viewers Through the Voting Process

YouTube Debuts YouChoose 2020 to Guide Viewers Through...

YouTube debuted YouChoose 2020, a series of interactive videos related to the 2020...

McDonald's continues celebrity menus with reggaeton's J Balvin

McDonald's continues celebrity menus with reggaeton's J...

With its drive-thru, digital and delivery businesses are bright spots during an...

How a Successful Live Chat Can Make a Virtual Event Even More Successful

How a Successful Live Chat Can Make a Virtual Event Even...

Adweek's keystone annual summit was supposed to be a 4-day, in-person experience...

How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

How Kimberly-Clark navigates a digital ecosystem where...

The Huggies marketer spoke at Advertising Week about how digital is getting more...

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