Marketing

TikTok Becomes Founding Sponsor of Inaugural US Cyber Games,...

TikTok revealed Monday that it is a founding sponsor of the inaugural US Cyber Games and US Cyber Team, led by social impact company...

How agency holding groups could sustain newfound momentum...

On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack...

Nielsen bets on cookieless measurement in shift away from...

The firm, which claims to track nearly 90% of digital ad spend, will apply machine learning and Google's FLoCs to keep tabs on unauthenticated...

IPG becomes first holding company to act as closed operator...

UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.

While Amazon Remains the Ecommerce Leader, It Could Be...

The world's largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a lifeline...

Here's Why Not Being on TikTok Is a Huge Mistake

If you think TikTok is just for Gen Z, think again. Here's how to use the platform to your business's advantage.

How Automotive Marketers Can Drive Revenue Despite Inventory...

It's been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the...

Discord: How to View a Channel’s Threads

Discord's Threads feature allows users to create separate, temporary text conversations within channels that will be archived automatically...

Liz Kennedy Joins Facebook Civil Rights Team as Manager,...

Liz Kennedy joined Facebook as manager, voting rights, and she will serve as the civil rights team's expert on voting rights and civics....

Discord: How to Create a Thread

Discord introduced Threads, temporary text channels that will automatically disappear after they have been inactive for a specific...

Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head...

Global drinks brand owner Diageo has hired former M&C Saatchi London CEO, Giles Hedger, as its global consumer planning director,...

Reebok's new AR tool helps basketball players set up their...

An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York. 

Reddit Taps Instagram’s Timo Pelz as Its First Ever VP...

Timo Pelz joined Reddit as its first ever vice president of business marketing. Pelz comes from Instagram, where he held a similar...

MoPub Rolls Out Curated Inventory Solution Twitter Audience...

Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent...

CVS, Target and Walmart Get One Step Closer to Replacing...

Despite a rising interest in sustainability, the American economy still produces a lot of plastic waste--around 46 million tons each...

OkCupid Launches an Expansive Campaign For Almost Every...

Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it's emphatically...

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