Marketing

Airbnb has an 'elite secret team' to hide crimes that occur...

Thefts, physical assaults, rapes and even the discovery of human remains are some situations that Airbnb has had to hide, spending...

Best Buy Pledges to Spend $1.2 Billion With Diverse Businesses

Electronics retailer Best Buy is committing to spend at least $1.2 billion with businesses owned by Black, Indigenous and people of...

HBO Max’s Gossip Girl Reboot Premiere Will Also Air on...

For several years, The CW used to benefit from streaming viewers in the form of a "Netflix bump" that helped boost the viewership...

eBay Taps a YouTube Survivalist to Prepare Consumers for...

Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's acceptable...

Ralph Lauren Enters Gaming With G2 Esports Partnership

Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer...

Magnite Cuts Staff by 6% Following SpotX Acquistion

Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according...

Carrefour’s ‘Act for Food’ Wins Cannes Lions Creative Business...

In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was...

As Social Distancing in America Winds Down, Trojan Unveils...

Demand for condoms has declined following orders to shelter in place. There was "a lot less sex in the second quarter" of 2020, Matthew...

Bloomberg Media Experiments With Subscriber-Only Content...

The two words every publisher wants to hear? "Subscriber retention." As publishers gradually shift their focus from attracting new...

Xfinity Retail Is Putting Shoppers on TV Via Augmented...

Comcast wants visitors to view its Xfinity retail stores as "digital playgrounds" where the cable operator can be regarded as a source...

Ntwrk's shopping festivals highlight the potential of livestream...

Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition...

Facebook expands Shops feature to WhatsApp, adds AR try-on...

The social network will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.

Lamps Plus products make cameo in TikTok videos from 26...

By highlighting creators who are popular among women over age 35, the campaign shows how TikTok is growing in interest for brands...

BuzzFeed Acquires Complex Networks for $300 Million in...

BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher...

Initiative Chairman Mat Baxter Named Global CEO of Huge

Mat Baxter is leaving Initiative but staying with the IPG Network, having today been named global chief executive officer at Huge....

Bloomberg Experiments With Subscriber-Only Content to Boost...

The two words every publisher wants to hear? "Subscriber retention." As publishers gradually shift their focus from attracting new...

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